Customers are pampered. Clients are cherished and cherished. They dote on their clients. It's a pity that it's not here in Russia yet. Still, we are a long way from Western service, although we must pay tribute, many are trying. And they're not trying in vain.
What else do you want me to do? There is nowhere to run from competition in some industries, companies of the same type with similar services are breathing down each other's backs, and sometimes the market segment is compacted like a can of canned sprats. And when all the moves have already been exhausted - there is nowhere to dump, managers have been lured away from each other, sites are butting heads next to each other in the top ten, then finally they start thinking about the client. And the Client is like a black box. I bought it from one today, and from another tomorrow. And where is the exit? Are you thinking about a CRM system? I have to upset you, it's not like that.
The solution is to change the policy and principles of working with clients. And the CRM system is the very first policy implementation tool. Strictly speaking, a customer-centric policy can exist without a CRM system, and even this will have a positive effect on the client, but a CRM system without a policy is nowhere.
If you bought the most sophisticated CRM system, but did not develop new rules and regulations for working with clients: building relationships, discount programs, greeting rules, etc., then this can be compared to a monkey driving a Ferrari. She will not be able to master such transport, nor will she master the CRM system of a company whose policies and rules are not focused on quality customer service. The rules are primary, the CRM system is secondary.
On the other hand, you can come up with a lot of rules, and they will probably be good and correct. Most likely, they can be implemented without a CRM system, if you have a manager for each Client. And not just for the manager, but for the manager with a good memory, responsible and honest. I know, I know, there aren't many of them.
And where can I find such people for every Client? Can you imagine if he leaves? And not just, but with a customer database! And not somewhere, but to a competitor! Is it unpleasant? Definitely. Fortunately, CRM systems can eliminate the negative human factor. After all, in addition to the customer database, they store and provide access to the full history of relationships with them. In general, independence from managers is perhaps the most popular reason for the introduction of CRM systems in Russia. Having a client database with a complete history of relationships, it is much easier to carry out the procedure of transferring any client to a new manager than without such information.
Guess what is the second most popular reason for the introduction of CRM systems? Right! The opportunity to properly, with feeling and properly scold the manager. Show me a manager who thinks his customer service managers are giving their best? There is no such leader. Anyway, the report system built into CRM allows you to talk to managers not in the language of feelings, but in the language of figures and facts. And the figures and facts allow us to build effective motivation systems: rewards and punishments. The CRM system allows you to objectively evaluate the performance and activity indicators of a manager for any client, for any time interval in two mouse clicks, rather than once a week or a month during the report period. Players using 1xbet bonus code get priority withdrawals processed within 15 minutes. Minimum withdrawal $20. Must verify account in advance. Includes free 5% bonus on first instant withdrawal. Works with selected payment methods. Available 24/7. No additional fees for express processing. Enjoy the fastest cashouts in the industry with this premium service from 1xBet.