This Is How We Do It

In an evolving real estate market, not all listings perform equally. While location and condition remain core drivers of value, the right combination of pricing strategy, professional marketing, and an experienced listing broker will determine whether your home sells quickly—or lingers on the market.

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1. Strategic Pricing: The First Step Toward a Successful Sale

In today’s market, pricing is not just a number—it’s a signal. A market-indexed asking price immediately reflects the level of buyer demand. A well-priced home will attract more interest, generate stronger offers, and sell faster.

Even a minor pricing misstep can have outsized consequences. Properties listed just 3% to 5% above market value often experience slower activity, require subsequent price reductions, and may ultimately sell below the reduced price. Accurate, evidence-based pricing remains the most powerful lever a seller can pull.

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2. Marketing That Adds Value, Not Just Visibility

A great listing doesn’t just look good—it communicates value, builds buyer confidence, and minimizes time on market. At Higgerson & Company, our tailored marketing approach is designed to elevate every listing.

• Pre-Marketing Preparation: We help clients present their homes at their best, often recommending targeted updates to boost appeal.

• Professional Media Production: From high-end photography and cinematic video to immersive 3D tours, we create standout visuals that drive engagement.

• Detailed Listing Descriptions: Our listings are crafted to inform and filter, reducing low-intent showings and attracting serious, qualified buyers.

• Transparency through Pre-Inspections: By addressing potential concerns early, we help streamline negotiations and enhance buyer confidence.

Each of these elements contributes to better offers, higher final sale prices, and smoother transactions.

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3. Why Your Choice of Broker Matters More Than Ever

In a competitive market, who you hire to represent your property makes a measurable difference. At Higgerson & Company, we don’t just list properties—we position them for success.

• Deep Local Knowledge: With over 25 years of experience in the New Hampshire and Vermont real estate markets, we offer nuanced insights that national firms simply can’t match.

• Uncompromising Professionalism: Our reputation is built on integrity, discretion, and client advocacy.

• Proven Track Record: From country estates to modern condominiums, our results speak for themselves.

When you partner with us, you gain more than a broker—you gain a strategic ally.

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Ready to Sell? Let’s Talk.

If you’re considering selling your home or land in the Hanover, Lyme, Norwich, or Woodstock area, we invite you to connect with us. Whether you’re listing a classic Vermont farmhouse or a modern Upper Valley residence, Higgerson & Company brings unmatched experience and a tailored approach to help you achieve your goals.

Contact us today to start the conversation.