Advice for Sellers in Navigating a Changing Real Estate Market

In a changing market, multiple factors dictate one property’s ability to attract attention and achieve a satisfactory contract quickly while other similar properties fail to sell. Location and condition are the basis of value but informed pricing, value-added marketing, and the choice of listing broker also make a tremendous difference.

Pricing: Pricing your house fairly based on market conditions increases the chance you’ll have more buyers who are interested in purchasing it. A market-indexed asking price reveals the current level of demand for a property immediately. This leads to stronger offers and a greater likelihood it will sell quickly, at the highest possible price. In certain price ranges, an asking price of even just 3%-5% above the market value can be the difference between an expeditious sale and one that takes weeks or months, after disadvantageous price reductions, below the reduced asking price.

Marketing: An attractive and compelling listing will garner attention on its own; at Higgerson & Company we analyze each project to see how our involvement can add value. We guide seller clients through the pre-marketing preparation; we invest heavily in our marketing and advertising strategies and we take great pride in the high-quality production values of our photography, video, and 3D tours. Additionally, detailed and accurate descriptions inform and educate, ensuring only those with serious intent request showings. Buyers who know exactly what to expect are able to make a considered, informed decision in less time. Additionally, pre-inspections provide the highest level of material transparency; all of these factors lead to better offers, fewer contingencies, higher prices, and stronger agreements.

Your Real Estate Broker: Exposing your property to the most highly qualified and motivated buyers in the marketplace is what Higgerson & Company does best. Pride in our work, integrity, market knowledge, and the highest level of commitment to professionalism and client service are what Higgerson & Company is known for. Our 25 years of living and working in the local market and our personal and professional life experiences have informed an approach that is uniquely our own. Our proven record of success speaks for itself.

If you are thinking about selling your home or land contact us. From expansive country estates to contemporary condominiums, our experience is broad and deep. We serve New Hampshire and Vermont, focusing on homes for sale in the Hanover, Lyme, Norwich, and Woodstock area real estate markets. We look forward to connecting with you.